Beaulieu recently introduced Impervio, the company’s engineered waterproof flooring that is impervious to almost anything in today's homes, according to the company. This innovative and pet-friendly product has a durable top layer that protects beautiful floors from scratches and everyday traffic.

These easy to install and easy to maintain planks come with a lifetime waterproof warranty so customers can rest assured that Beaulieu has them covered for their active lifestyles. Impervio can be installed over existing or new floors with an easy to recognize click system due to its rigid nature. It also requires less floor preparation compared to traditional luxury vinyl tiles.

What also makes this introduction newsworthy is the range of styles, variety of sizes, durability and the acoustic (factory applied) underlayment that provides a more comfortable, quiet and warm flooring, the company said. Impervio is the latest technology in the previously recognized wood-plastic composite product line up.

“Beaulieu offers Impervio in three stunning collections. Consumers will have the luxury of finding their perfect floor by browsing the styles of Lux Haus, Adventure and The New Standard”, says Tom Ellis, chief marketing officer at Beaulieu America.

According to the company, each collection provides unique designs and great benefits. First, Lux Haus will allow homeowners to create a European-inspired décor in their home with long and wide planks available. Secondly, the styles of the Adventure collection will be a great addition to active households while offering a contemporary and wood-like touch. Lastly, the 12 beautiful designs of The New Standard collection with the character of real hardwood will enhance any décor.

The launch of Impervio is in perfect alignment with Beaulieu’s Healthy Home philosophy, the company said. Always bringing innovative, durable and purposeful flooring products to the market is Beaulieu’s way to help keep people’s houses healthy homes.

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