Quick-Step Uses Celebrity Designer Videos to Market LVT
Quick-Step spokesperson and celebrity designer Erinn Valencich is showcasing the design possibilities of Quick-Step’s new luxury vinyl flooring in a new series of marketing videos.
“Inspiration, information, and designer endorsement are all present in these Quick-Step videos,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “For consumers, retail sales reps, and YouTube play, these videos educate and inspire in a way that is effective and enjoyable!”
In the videos, Valencich walks consumers through the process of considering flooring and design for their home.
“Through the years, we have been reminded of how important it is to have both ‘the human touch’ as well as a designer’s touch in Quick-Step’s communication with consumers,” Thorn-Brooks added. “The process of selecting a floor can be overwhelming for many consumers. This creates a prime opportunity for the specialty retailer to step in and really outshine flooring competitors in other channels, by providing exceptional customer service through assistance with the design and selection process.”
For more information, visit youtube.com/quickstepfloors.