City Floor Supply’s (CFS) YouTube channel achieved several significant milestones this month, reaching over 1,000 subscribers (YouTube’s opal level), charting over 756,428 video views and garnering 2,000,000+ minutes watched since the channel was established in 2013. According to Mike Glavin, founder of City Floor Supply, “These numbers are more than double what they were last year, which just goes to show you the power of video.”
Since transitioning to their new North American headquarters in April of last year, City Floor Supply has made video production a high priority. The company has produced a record 43 videos in the past 10 months. Their video library currently offers more than 130 titles, including a variety of “how-to” features, product spotlights, event recaps and training videos. The company also produced a holiday video message this year. “We thought it would be fun to address our customers via video, rather than using the more traditional methods, and it was a big hit,” said Glavin.