Quick-Step has launched a new digital venture to generate interest and loyalty for Quick-Step among the coveted Gen X and Millennial shoppers (consumers between the ages of 18-54).
This influencer marketing campaign, Quick-Step’s “RoomUP Blogger Challenge,” invited four diverse design bloggers to transform one room in their home using Quick-Step flooring as one of the key design changes.
“While traditional forms of marketing are still important to build overall brand awareness, new strategies like influencer marketing are becoming essential to remain relevant,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “Influencer marketing campaigns, such as Quick-Step’s RoomUP Blogger Challenge, help reach consumers in a space they are going to for inspiration and advice on purchase decisions from a trusted third-party source.”
Each of the design bloggers was hand-picked by Quick-Step for their unique style and prowess as a popular blogger. The blogs participating in the challenge included “Classy Clutter,” which transformed a garage into a modern office space; “Flamingo Toes,” which used Quick-Step flooring to update a farmhouse cottage; “A Merry Mishap,” a Scandanavian-style blog that transformed a bedroom; and “Design Crush,” a bohemian-style blog that also did a bedroom transformation.
Consumers are invited to follow the RoomUP Blogger Challenge on the Quick-Step Style Blog at quickstepstyle.com/RoomUP as the bloggers unveil their before/after transformations, share personal design tips, and comment on their new Quick-Step flooring as well as all other aspects of their room’s total transformation. Consumers are also encouraged to enter the RoomUP Sweepstakes for a chance to win up to 500 square feet of Quick-Step flooring.
For more information, visit us.quick-step.com.