Innovations4Flooring (I4F) recently announced the appointment of David Song as licensing director. Song spent nearly eight years at Unilin in charge of the licensing in Asia, holding positions such as chief representative for China working out of their Shanghai office. He joins I4F from Ocean Works International where he was vice president, responsible for strategy and acquisitions. He holds an MBA from Tsinghua University in Beijing and a bachelor’s degree in Civil Engineering from Southeast University, Nanjing, China.

“We are delighted to extend further our team and welcome David to I4F as licensing director,” said John Rietveldt, CEO. “He brings with him a wealth of experience in the Chinese and global flooring industry as well as knowledge of business development and licensing strategies. His deep understanding of Asia and insights into China will be invaluable as we ramp up our licensing activities in this market.”

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