Carpet One Floor & Home store owners gathered in Phoenix in January to attend the cooperative’s annual winter convention. The convention’s theme “Future Focus” encouraged cooperative members and store management to look to the future of their businesses.
“The major initiative now is to demonstrate, with third-party experts and guest speakers, what members can do to attract, engage, and convert customers into life-long paying customers,” said Eric Demaree, president of Carpet One Floor & Home.
To achieve this goal, Demaree said the cooperative has placed a great deal of attention on its digital strategy and online platform. Carpet One has six phases of strategy that they are moving through, which was described in detail during the off-the-record stockholder meeting. “The result is members will see a heightened presence of Carpet One online,” he said. (See the entire interview with Eric Demaree in Dave Foster’s Talk Floor column this month).
In addition to a full line up of Education Day classes and program updates from Carpet One Floor & Home’s management team, special guest speakers provided an outside perspective and additional business advice for members. To help store owners understand the importance of their investment in marketing, author and speaker David Avrin spoke about competitive advantage. Bestselling author Brian Carter shared strategies and tactics for improving social media efforts.
Members also had ample opportunity to network with other members, including a networking opportunity for attendees who are under 40. Carpet One Floor & Home’s Nex<40 group continues to engage the younger generation of store leaders in sharing ideas and best practices.