The National Retail Federation (NRF) recently announced that it has adopted as the name of its annual e-commerce conference, which was previously known as Retail’s Digital Summit and held by NRF’s digital division. will be held Sept .25-27 in Los Angeles, and deliver insights into the future of digital retail and demonstrate how they are applicable in today’s marketplace to more than 4,000 retailers.

“At, attendees will discover new ideas, get actionable takeaways, and build strong relationships with the brightest and most innovative players in the e-commerce world,” said Matthew Shay, NRF president and CEO. “The rebranding of our show reflects our desire to focus on qualities that differentiate us from our competitors and stay ahead of the innovation curve in the retail industry.”

For the first time, the exhibit hall, both main and feature-stage keynotes, and breakout sessions will all be on one large floor, allowing attendees to easily interact with exhibitors, network with other retailers and see speakers in one location. The exhibit floor will be divided into sections based on product categories, making it easier for retailers to find the products they need.

“As retail continues to evolve, so will the content and format of our shows,” said Susan Newman, senior vice president. “Our transformation strategy is focused on leveraging ways to improve the audience experience by providing insight and content that allow retailers to continue evolving in this new era of the digital consumer.”

Another new element is the Innovation Lab, where attendees will experience how shopping will come to life in the very near future through products and technologies that will impact the digital retail industry for years to come. A podcast studio has also been added where influential podcasters will discuss the latest trends in e-commerce, technology, and retail with experts attending the show.

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