The House of British Ceramic Tile is expanding its North America product lines. The company will launch Laura Ashley wall and floor tiles for the first time in North America, as well as unveil new 2017 collections for Ted Baker and British Ceramic Tile at Coverings, April 4-7, in Orlando (booth 3473).  

Making its debut in America and Canada, the Laura Ashley collection will feature the popular designs from collaboration with the fashion house. The 2017 line includes a range of wall and floor tiles featuring Laura Ashley prints. The company will also be unveiling new designs for the wall and floor tile Ted Baker collection. The new line reflects three of the designer’s new signature prints for the year ahead. British Ceramic Tile will also launch its 2017 collections including, Textile, Gravity, Luxury Whites, Indulgent, Luna, Zeus, and Terrazzo.

“Coverings is a highlight within our event calendar and a valuable opportunity to engage with our growing US and Canada customer base at a key time within their buying process,” said Heidi Normanton, head of global sales. “Our focus is on inspiring new and existing retail partners with our diverse, style-led collections, which epitomizes the very best of British design and manufacturing.”

“Design is very much at the heart of everything we do as a business, making us a true design leader within tiles,” said Claire O’Brien, head of design. “This year is set to be no different as we launch cutting-edge new collections inspired by the latest trends in fashion and interiors to excite and delight the North American market.”

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