World Floor Covering Association Revamps Online Presence

World Floor Coverings Association (WFCA) unveiled a redesigned website, a part of the association’s overall initiative to expand benefits for members and enhance communications. Along with curated content presented in an easy-to-navigate user interface, the site incorporates many of the features previously available at the association’s separate retailer- and consumer-oriented sites at a new consolidated web address.

The revamped website offers a suite of tools and resources specifically tailored to meet the needs of the WFCA’s primary member base, the independent flooring retailer. The site has marketing insights, growth and expansion guidance, and advice for addressing key issues affecting the flooring industry. The site will feature a rotating line-up of content designed for the flooring retailer and provide answers and links that retailers need to ensure they are running their companies at full capacity.