Tile Industry Associations Launch 'Why Tile' Campaign

The tile industry introduced a marketing and education initiative designed to inspire consumers and provide information on the benefits of tile at Coverings 2017 in Orlando, Fla. “Why Tile” is an industry effort with input from various industry organizations, including the Ceramic Tile Distributors Association (CTDA), the National Tile Contractors Association (NTCA), the Ceramic Tile Education Foundation (CTEF), the Tile Contractors Association of America (TCAA), and the Tile Heritage Foundation (THF), in addition to manufacturers worldwide. Why Tile is coordinated by the Tile Council of North America (TCNA).

“We’re so pleased to give Why Tile a ‘friends and family’ introduction here at Coverings,” said Eric Astrachan, executive director of TCNA. “In developing Why Tile, we’ve had the pleasure of reaffirming everything that’s so wonderful about tile. With Why Tile, we’ll be delivering this messaging to consumers and to the Architect and Design community as never before and in new and impactful ways, most notably, through the website whytile.com.”