Burke Named Digital Marketing Coordinator for Mullican Flooring

Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s Johnson City, Tenn., headquarters. In her new position, Burke will be responsible for creating, coordinating, executing, and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design, and search engine optimization (SEO), and develop content for the Mullican website and social media platforms.

“Heather comes to Mullican with a deep background and a wealth of knowledge in digital marketing,” said Neil Poland, president of Mullican Flooring. “Her strong communication and creative-thinking skills are matched by her enthusiasm for producing top content for our consumers and retailers. We are pleased to welcome her to our team, and look forward to increasing our digital presence across the hardwood flooring industry.”