Shaw Industries received a St. Jude Children’s Research Hospital 2017 Proprietary Campaign of the Year award. This award recognizes a corporate partner who has implemented a successful proprietary campaign in addition to their primary means of support for the hospital. Shaw’s collective efforts around its cushion and carpet collections and the Patcraft Butterfly Effect carpet tile collection benefiting St. Jude are the three proprietary campaigns that inspired this selection.
What started in 2012 as a single sponsorship of the St. Jude Dream Home Giveaway has grown into a multi-channel partnership touching virtually every aspect of Shaw’s business. Shaw’s partnership with St. Jude currently consists of:
Seven styles of carpet cushion purchases benefit St. Jude. Shaw Floors also has a comprehensive 42-style carpet collection benefiting St. Jude.
Butterfly Effect collection, a design collaboration between Patcraft and William McDonough, which benefits St. Jude.
Gold level sponsorship of the St. Jude Memphis Marathon Weekend where Shaw associates come together to fundraise and run.
Silver level sponsorship of the St. Jude Walk/Run to End Childhood Cancer where Shaw retailers and associates across the country participate in the 62-city run/walk and fundraise.
To date, Shaw has donated over $6.4 million to St. Jude.
For more information, visit shawinc.com.