Shaw Receives St. Jude 2017 Proprietary Campaign of the Year Award

Shaw Industries received a St. Jude Children’s Research Hospital 2017 Proprietary Campaign of the Year award. This award recognizes a corporate partner who has implemented a successful proprietary campaign in addition to their primary means of support for the hospital. Shaw’s collective efforts around its cushion and carpet collections and the Patcraft Butterfly Effect carpet tile collection benefiting St. Jude are the three proprietary campaigns that inspired this selection.

What started in 2012 as a single sponsorship of the St. Jude Dream Home Giveaway has grown into a multi-channel partnership touching virtually every aspect of Shaw’s business. Shaw’s partnership with St. Jude currently consists of: