As the online flooring sales sector continues to grow, was recently launched as a new ecommerce site dedicated to Torlys’ flooring collections. fills a market niche by providing a user-friendly portal supported by personalized service and seven-day delivery turnaround, according to the company. The site also features a streamlined, curated menu of Torlys products.

“The team is extremely excited about the rollout of,” said Chris Sy, managing director of Smart Floor Store. “We were very deliberate and focused on creating an online presence that makes it very easy for homeowners and trade professionals to purchase best-in-class brands and to support that purchasing decision with personalized guidance. The personalized purchasing model is what makes this website stand out. It lowers overhead costs so the consumer can have confidence the money they are spending is invested into insure the quality construction of every piece of flooring they buy.”

Part of the website rollout includes new floating floor options including hardwood Summit Elite and Everest Designer, and multilayer EverWood Elite. In addition to the new options, other solutions from Torlys include waterproof wood-like flooring, leather and cork.

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