Shaw Floors launched an exclusive network of eight tastemakers and influencers named The Style Board. Over the past several months, each Style Board member has been collaborating with Shaw Floors to review and select products from Shaw’s latest innovations and designs for makeover projects that will be shared with millions of their followers.
“The goal of The Style Board is to enable influencers to share and live by the philosophy that homeowners don’t have to sacrifice style for durability when it comes to Shaw Floors,” said Nicki Rayburn, director of public relations and communications at Shaw Floors. “We looked at hundreds of influencers and handpicked eight individuals that each bring a unique point of view when it comes to style and design.”
The members of the Style Board are: Amy Goetz (Blissful Bee); Brittany Hayes (Addison’s Wonderland); Vanessa Hunt and Heather Patterson (At the Picket Fence); Beth Hunter (Home Stories A to Z); Cassity Kmetzsch (Remodelaholic); Roeshel Summerville (DIY Showoff); and Rhoda Vickers (Southern Hospitality). The Style Board will have access to Shaw Floors’ top products, including EPIC Plus, Floorté, and LifeGuard Backing System. The Style Board also received a behind-the-scenes tour of Shaw Floors and witnessed the workflow from inspiration to production.
“I had no idea how much research and travel Shaw Floors does to identify trends and insights that influence their product design,” said Hayes. “I got really excited by all of the beautiful options Shaw Floors has to offer and have peace of mind knowing they will perform well in my home and withstand my family’s lifestyle.”
For more information, visit shawinc.com.