Karndean Designflooring recently added Samantha Baker to its internal marketing team. Baker will fill the role of product manager, formerly held by Jenne Ross who was recently named director of marketing. Baker brings more than seven years of experience across marketing, operations, and customer service fields. She most recently held the role of global marketing operations specialist for Philips Respironics, overseeing management of the company’s product launches, print collateral, digital updates, and photo and video shoots, in addition to providing sales and trade show support for the company’s North American business.

“Samantha brings a wealth of both marketing and analytical experience,” said Larry Browder, CEO. “Given how quickly Karndean Designflooring’s U.S. business is growing, her past experience working with a global team to successfully execute product launches makes her a perfect fit for this role .”

In her new role, Baker will responsible for planning and coordinating new product introductions and driving product development and enhancements, including market analysis, segmentation, and forecasts. Baker will work closely alongside Ross within the company’s marketing department.

For more information, visit www.karndean.com.