Kährs Group opened a new Architect and Designer showroom in Madrid for its hardwood flooring brand, Kährs. The showroom opened at the end of April and will service architects and designers working on both local and international projects.
“The commercial project segment will be one of the keys to Kährs’ continued success,” said Christer Persson, president and CEO of Kährs Group. “Our global network of showrooms and delivery hubs provides the required infrastructure for our modern commercial project processes, where design and development may take place in very different parts of the world. We have a presence so that we can support architects and designers in the important design centers and ensure that our floors are professionally delivered and installed in more than 70 countries around the world.”
The Madrid showroom is an important step in continuing to strengthen Kährs’ position as a leading interior design brand in Spain. The company has focused on expanding its Spanish retail network over the last five years. Kährs is now represented in more than 250 stores.
Andreas Berge, regional manager of Kährs Group, added, “The scope of our work is now being expanded to include commercial projects, with the new Madrid showroom as a center where architects and designers can learn about wood flooring and experiment with different solutions. Our long-term ambition is to establish Kährs as a top-of-mind brand within the Architect and Designer community, and local showrooms geared towards their needs form an essential platform in this regard.”
For more information, visit www.kahrs.com.