Aspecta by Metroflor Launches New Products and Initiatives at Neocon
Aspecta by Metroflor will be at NeoCon 2017 at The Merchandise Mart in Chicago June 12–14.
“We have a multi-faceted story to tell this year for Aspecta at NeoCon,” said Russ Rogg, president and CEO of Metroflor Corp. “So, we are taking a 360-degree approach to our presence with a mix of sponsorships and activities that will communicate our new technologies, products and themes in a dynamic way.”
Adjacent to the first-floor registration area in The Mart, Aspecta by Metroflor will show NeoCon attendees Aspecta’s ISOCORE Technology. The core layer makes Aspecta Ten strong, rigid, quiet, lightweight, and 100% waterproof. Guests are invited to the North Central Lobby space where they can enjoy complimentary signature smoothies and learn more about the company’s products.
Aspecta is also the sponsor of the scientist and keynote speaker Jessica Green. She will discuss how the microbial blueprint of human beings, homes, cities, and forests impacts the world. “Jessica’s vision for the future of public welfare and urban design—promoting sustainability, human health and well-being—are core values we share at Metroflor, so it’s a natural fit to encourage Jessica’s message,” said Rochelle Routman, Metroflor’s chief sustainability officer. The presentation will take place Tuesday, June 13, at 8:30 a.m. in The NeoCon Theater (Motorola, 19th floor).
Aspecta will also introduce a new design portfolio during NeoCon 2017. The Aspecta One Ornamental LVT collection consists of three patterns. Building upon the existing Aspecta One design portfolio, the three overlay motifs (Damask, Masquerade, and Malta) offer a wide array of options. The Aspecta One Ornamental overprint styles can be layered randomly on select Aspecta One plank and tile designs or all-over for a more dramatic effect.
The new Aspecta One Ornamental range expresses Metroflor’s Biophilic Design influence in the creation of its products moving forward. The philosophy stems from the notion of Biophilia: humankind’s innate biological connection with the natural world. When applied to the built environment, Biophilia also defines aspects of nature that most impact and advance occupants’ health, fitness, and wellbeing. “Biophilic design establishes a new framework for satisfying the need to experience nature in the built environment,” said Robert Langstaff, Metroflor’s director of design. “At Metroflor, we are applying many of its principles to extend our design vision and capability within LVT. “
NeoCon attendees are invited to a cocktail reception in the Aspecta by Metroflor booth to meet Sonja Bochart, expert in Biophilia with the design firm Shepley Bulfinch. Sonja will be signing a limited-edition booklet “Elements of Biophilic Design” produced by Metroflor specifically for NeoCon, Tuesday, June 13, from 3-5 p.m. (Booth 7-9116).
For more information, visit www.aspectaflooring.com.