Daltile recently held its bi-annual meeting with key customer advisory board members to ensure the Daltile Statements Dealer Program continues to be a fresh, relevant, and effective tool for retail partners. The four-day event took place in Nashville, Tenn., and included a tour of Daltile’s new production facility in Dickson, Tenn. The Daltile Statements dealer program provides retailers with specialized merchandising and displays for the entire Daltile product line as well as rebate programs and website placements.
Last week’s bi-annual meeting with our advisory board members helps keep Daltile in tune with Statements Dealer needs, so we can continue providing a stellar program that exceeds their expectations,” said Brian Smith, Daltile marketing manager.
Kim Albrecht, senior manager of brand marketing for Daltile, added, “A key strength of the Daltile brand is the breadth and depth of product that we offer. The displays, merchandising, and unique features of the Statements Dealer Program play to this strength, equipping dealers with premiere tools to help maximize the shopping experience and help customers select the Daltile product that most perfectly fits their needs. The ultimate goal is to equip our retail partners for success with our products and increase retailer sales.”
The advisory board consists of retailers across multiple sectors in order to provide a diversity of feedback on the program.
“Members of the advisory board were carefully selected based on their prowess in the industry and because they offer an ideal cross-section of retailer types,” said Jeremy Sax, general manager of dealer sales for Daltile. “We have small retailers and large retailers from across the country represented. Some of our board members are strictly retail only, while others also sell to trade customers such as builders and commercial. This ensures we get feedback from every angle, allowing us to put together the strongest possible program for our nationwide network of 245 Daltile Statements Dealers.”
For more information, visit http://daltile.com.