Metroflor recently shared a video series of its “The Voice of New China” panel from Sustainatopia hosted in May, featuring Simon Xia, Metroflor’s Shanghai general manager and factory sustainability coordinator, and Jin Song, general manager of elegant plastics, a primary factory of Metroflor’s LVT floors, and moderated by Rochelle Routman, chief sustainability officer for Metroflor. The panel covered a wide array of subjects regarding the manufacturing environment in China, including sustainability and transparency, energy and water efficiencies, and the factory workers’ experiences, as well as an audience question and answer session.

The video series began with part one in a five-part video series posted on Metroflor’s social media channels and YouTube, introducing the company’s Chinese colleagues/panelists and discussing the current relationship Metroflor has with its factory partners. In part two, Simon and Jin present the environmental improvements at the factory, which enhance the sustainability of Metroflor’s products. Part three discusses product ingredient transparency and product safety, spotlighting Metroflor’s participation in the International Living Future Institute’s (ILFI) Declare label program and Aspecta Ten. Part four focuses on the treatment of the factory workers and the transparency provided to customers who visit and tour Metroflor’s factories. Part five concludes with questions from the audience.

“It was history in the making: the first time a Chinese factory manager, a Chinese product manager, and a US-based sustainability officer were speaking in the same place to demonstrate how transparency and sustainability can and should unfold in the global powerhouse of manufacturing that is China,” said Routman. “Unlike most manufacturers doing business in China who hide that fact, Metroflor is leading the way by being completely transparent about our relationship with our Chinese partners: revealing where and how our products are made, what is in them, and how the workers are treated. We were proud to come together with them to have this important discussion.”

For more information, visit or