Carpet One Floor & Home store owners and managers gathered this week in Salt Lake City for their annual summer convention to gain access to insightful business information, network with other store owners and review new products and programs being offered.
This year’s theme, “Own It,” challenged attendees to take a look at their business and find ways that they can offer the best experience to customers online, in store and in home.
The Carpet One Floor & Home team gathered experts from every aspect including representatives from big digital names like Google, Hulu, and Pandora. From in-home selling techniques to search engine optimization (SEO) and social media strategies; and ways to make the in-store experience unique, Education Day offered a wide variety of classes to suit the needs of attendees.
When General Session began on Wednesday, members were immersed in the customer journey through the eyes of a customer, Karen, during general session presentations.
“Karen represents a typical customer,” said Eric Demaree, president of Carpet One Floor & Home. “We want to help our members see their business from the customer’s perspective. It’s through this perspective that they can clearly see where they can make improvements to provide the experience that their customers are looking for.”
In addition to presentations and strategies presented by the internal executive team, Carpet One Floor & Home recruited the help of Scott McKain to motivate members to focus on the way that they serve their customers. McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience.”
In addition to a full agenda of presenters, Carpet One Floor & Home provided ample networking opportunities through dedicated meetings with Regional Network Groups (RNGs) and social activities. Members also had the opportunity to share best practices for “Owning It” on a large “Own It” wall. The ideas were displayed throughout the Convention and will be compiled and shared post-convention as well.
“We believe our members are the best out there when it comes to providing a great customer experience,” said Demaree. “But, all our members can find ways that the can own the customer journey just a little bit more to stay ahead of their competition. Our hope is that each member walks away with at least a couple action items to put into place when they return to their store.”
Convention ended with a closing event at Utah Olympic Park, home of the 2002 Winter Olympics. Those in attendance were wowed by the high flying action of Olympians and National Team skiers and snowboarders performing acrobatic tricks before landing in the Park’s Spence Eccles Olympic Freestyle Pool.
For more information, visit carpetone.com.