Mohawk Partners with Susan G. Komen 3-Day
To help in the fight against breast cancer, Mohawk is partnering again with Susan G. Komen by sponsoring all seven of the organization’s 3-Day events, providing 8,000 pieces of durable, eco-friendly SmartCushion to comfort walkers and crew members.
Mohawk SmartCushion’s visco-elastic memory foam provides the ultimate in comfort and durability under carpet—and now under sleeping bags. Most of the 3-Day participants will walk approximately 20 miles per day; they will use their cushion for sleeping at night and to sit on during lunch. The SmartCushion is then recycled at the end of the events.
This year, Mohawk has also expanded its support of the 3-Day by activating retailer support for all seven cities. Its top cushion retailers will host “Mohawk Mile” pink carpet experiences at the end of each day to cheer on participants as they cross a pink Mohawk carpet.
“It is an honor to be a part of the Komen 3-Day this year,” said Brent Emore, vice president of residential finance and cushion general manager for Mohawk. “From providing cushion for participants to sleep on to cheering on the dedicated walkers across the finish line, our partnership with Komen provides rewarding, heart-warming experiences for everyone involved. I am proud of all our employees and customer partners who have joined in their efforts to put an end to breast cancer.”