Cali Bamboo has named industry veteran Doug Jackson as its new chief revenue officer (CRO). Leveraging Cali’s unique direct-to-consumer platform and authentic brand and augmenting the company’s deep leadership team, Jackson will lead the sales and marketing functions to drive accelerated growth.

“Doug brings the perfect combination of channel expertise and creative thinking to Cali Bamboo as we continue to harness the power of our unique direct-to-consumer platform,” said Jeff Goldberg, Cali Bamboo founder and CEO. “We are experiencing tremendous, disruptive success in multiple product categories through our differentiated go-to-market strategies and technologies; yet, we and Doug share a conviction that Cali has only scratched the surface of the opportunities ahead.”

Jackson added, "I see Cali Bamboo accomplishing today what a lot of people in flooring and, frankly, many other industries have been trying to figure out without much success. I think we are leading the transformation of this enormous industry, and it's very exciting to be on the front side of that disruption. I'm impressed by the innovative ways Cali Bamboo directly satisfies consumer demand while also successfully serving the varying needs of the trade, dealer, and big box channels - I’ve never seen this done before, and it’s a big reason I’m here."

Jackson brings more than 20 years of experience at Shaw where he most recently directed the Tuftex division. Under his management, Tuftex saw substantial growth through a combination of marketing, pricing science, and cost-cutting measures. He is known for facilitating strategic, long term business relationships with customers in the dealer, national account, and trade channels, three arenas where Cali Bamboo is positioned for considerable further growth.

"I wanted to help lead a company that is the future of the industry,” said Jackson. “The Cali platform is so revolutionary in the flooring and building materials space that, coupled with our mission, it's an amazing opportunity. Looking at the energy, sophistication, excitement and youth in the company, I am thrilled to be a part of where this platform is heading."

For more information, visit