Surya Launches Indoor-Outdoor Rug Collection with Bella-Dura
Surya introduced a new line of indoor-outdoor rugs in partnership with the high-performance fabric manufacturer Bella-Dura. Constructed with Bella-Dura solution dyed polyolefin, the Maritime rug collection offers exceptional durability for residential and commercial spaces.
“This is not your typical run-of-the-mill polyolefin,” said Susan Lobel, vice president of marketing and brand development at Bella-Dura. “Our fiber has been infused with silver ion technology, making it anti-bacterial and mildew-resistant, and has also been engineered to offer greater UV-protection than typical materials. This allows Bella-Dura polyolefin to stand apart from other fibers and finishes.”
The Maritime collection includes 15 hand-woven, outdoor-safe rugs that are bleach cleanable and stain, pill, and microbe resistant with the ability to endure over 1,500 hours of direct sunlight without fading. The Maritime collection is also fully sustainable, crafted with the only fiber on the market that begins as a by-product and ends its life as a fully recyclable product.
“We designed the Maritime collection with designers, decorative wholesalers, hotels, and cruise lines in mind,” said Lynne Meredith, vice president of product development at Surya. “We intentionally included a mix of bold and neutral color palettes in striped patterns to appeal to a variety of potential design and lifestyle demands. Bella-Dura’s incredibly resilient fiber composition makes this one of the strongest and most low-maintenance outdoor safe rug collections in the market.”
In addition to the new Maritime rug collection, Surya’s Caplin outdoor pillows are also designed with Bella-Dura fabric.
For more information, visit www.surya.com.