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Breaking Flooring NewsFloor Coverings

Shaw Floors Announces 2018 Color of the Year

Shaw Color of the Year
Shaw announces its 2018 color of the year: Gold Rush.
October 5, 2017

Shaw Floors announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have held the design spotlight for years.

“Gold Rush speaks to the past: familiar, comforting, peaceful,” said Debbie Houston, creative director at Shaw Floors. “Yet when used in unexpected ways, Gold Rush manages to feel new and modern. There’s a yearning for warmer hues and we see that coming to life as touches of gold and brass accents return in popularity. Gold Rush brings energy to a room, creating a range of emotions from warmth to excitement, from serious to playful.”

The Color, Style and Design Team at Shaw Floors, which tracks trends year-round through global expeditions and continuous research, noted how small dashes of warmth can refresh a room and create a whole new look. Equally, when Gold Rush is used as the dominant color, it highlights rich texture and creates an elegant stamp of personal style.

For more information, visit shawfloors.com.

KEYWORDS: color trends design trends Shaw

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