Grand Rapids, Mich.-based Scott Group Studio kicked​ off a new ad campaign, “What Grounds You,” and Instagram contest aimed at engaging with consumers around the brand's commitment to high-quality design. Every two weeks, the company will feature a new luxury rug and conceptual theme on Instagram, inviting consumers to curate an Instagram post based on the theme, using the hashtag #sgswhatgrounds​you ​and following and tagging Scott Group Studio.

The winner chosen at the close of each theme will receive a prize package, and the Instagram post will automatically qualify for a chance to win the grand prize--a hand-knotted rug from the campaign of their choosing (worth upwards of $5,000). The grand prize winner will be selected based on creativity, originality, and artistic interpretation by Interior Design Magazine and Scott Group Studio.

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