Armstrong Flooring has launched Paragon Solid Hardwood with Diamond 10 Technology. Paragon hardwood is made from 100% solid Appalachian wood with patent-pending Diamond 10 Technology, a flooring innovation exclusive to Armstrong Flooring, which incorporates cultured diamonds to create a powerful layer of scratch protection without clouding the hardwood underneath. The flooring provides resistance to stains and dirt, and is durable to traffic and cleaning.

The collection features a variety of choices in both high and low gloss finishes, and includes popular looks such as Smooth Hardwood, for a timeless look; Scraped, richly textured floors, full of abundant character that are built for rugged durability; and Brushed, planks that are textured by gently removing the soft portion of the wood for a natural visual full of depth. All Paragon floors come with a lifetime limited residential warranty.

“Hardwood is the real deal; it is gorgeous and can add considerable value to a home,” said Michael Barnett, senior product manager, hardwood. “Some hardwood is susceptible to scratching and will show wear, especially in heavily trafficked areas. We designed Paragon to stand up to everyday life in even the busiest home and still allow the natural beauty of the wood to shine through. It’s a hardwood floor that you can really live on.”

World champion competitive wood chopper Martha King is the brand ambassador for Paragon in Armstrong Flooring’s “The Floor is Yours” campaign. Whether selecting, chopping, cutting, or generally imposing her will on wood, Martha perfectly represents the refined beauty and world-class toughness of Armstrong Flooring hardwood.

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