A 30-second commercial created by Mohawk Industries to highlight its involvement with the 2017 Icy Hot Ironman 70.3 World Championship Chattanooga, Tenn., recently aired on NBC Sports Network (NBCSN). The spot, produced internally by Mohawk’s Creative Solutions team, was broadcast during the Icy Hot Ironman 70.3 World Championship special that aired earlier this month ahead of the 2017 Ironman World Championship in Kailua-Kona, Hawaii.
“I’m so proud of our talented Creative Solutions team and how their work was able to succinctly but thoughtfully and dynamically convey the key tenets of this sponsorship,” said Brennan Swing, creative director for Mohawk Flooring, North America. “Our recruitment of skilled creative professionals speaks to Mohawk’s commitment to strategic vision and endless creativity to develop leading solutions for all Mohawk Flooring brands. We are unwavering in our passion to provide value to the company and drive consistent brand experiences across all marketing channels.”