Metroflor announced its first consumer-focused sweepstakes, “Choose Your Cruise,” which aims to increase Metroflor’s social media presence and drive traffic to its network of aligned dealers via the dealer locator on the company’s website. The promotion, which will run from November through the end of 2017, is supported by the Metroflor “Cruise into Fall” point of purchase (POP) kit and will be promoted at aligned dealer retail outlets and on Metroflor’s various social media platforms.

Directed by retail sales associates, consumers can register online for a random drawing to win $5,000 in Princess Cruise Gift Cards, allowing the winner to choose the cruise of their choice. No purchase is necessary to register for the sweepstakes.

Metroflor is encouraging its distributors and Aligned Dealers to participate with tools that will help them to promote the sweepstakes via their own websites, social media and email campaigns. The POP kits have been sent to Metroflor distributors and aligned dealers. Metroflor aligned dealers are also encouraged to take a photo in front of the selection center display for Metroflor to post on its social media platforms.

“We’re excited to offer the first direct-to-consumer promotion to our aligned dealer network,” said Gary Keeble, Metroflor’s director of marketing. “We will work together to create awareness and acceptance for Metroflor’s brands and finish 2017 with a strong sales effort at retail.”

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