Patcraft will preview a new modular collection, Material Paradox, at NeoCon East 2017, Nov. 15-16 in Philadelphia, Pa. By using light to enhance the pattern and add texture and visual depth, Material Paradox products are combined with color filters that are overlaid to create scale and contrast to achieve balance within a space. The products are designed with texture and tip shearing to produce a collection that has a rich, tactile feel. Available in 18”x36” and 9”x36” planks and 10 colors, Material Paradox is inspired by the interaction between light and material and how this influences how we view texture. The distinctiveness and depth of the product bring in light, materiality, and sensory finishes that highlight a sense of fluidity and movement.

“Material Paradox demonstrates the interplay between light and dark and how they change the dynamic of a space,” said Shannon Cochran, Patcraft vice president of creative and design. “The design team created coordinating patterns that work together to create transitions and contrast, explore combinations to punctuate spaces and create moods. The patterns are a soft, muted ombre with hints of shadows that create a perceived texture that complements function and style.”

Constructed with Eco Solution Q and Eco Worx backing, Material Paradox is Cradle to Cradle certified and backed with a lifetime warranty against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention.

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