Floorco Distribution Enhances Private Label Website

Baltimore-based Floorco Distribution announced enhancements to its private label brand, Meridian Flooring, website to improve the customer shopping experience. The online catalog has been revised to include all of Meridian’s floor covering products currently available for next-day delivery to retailers in the Meridian distribution network. Meridian’s new search and navigation functions provide a more engaging user experience with detailed product information, imagery, and new social media functions allow consumers to share and interact across all major social media platforms. Meridian Flooring’s Inspiration Gallery and high-quality images fuel design ideas that are easily sharable with family and friends.

“As we evolve our in-house brand, delivering the ultimate user-friendly experience and growing a strong online presence remains a key initiative,” said said Danielle Fields, Floorco marketing director. “Our creative and technical teams collaborated to develop the digital product catalog centered around how consumers research floor covering and engage with technology.”