Baltimore-based Floorco Distribution announced enhancements to its private label brand, Meridian Flooring, website to improve the customer shopping experience. The online catalog has been revised to include all of Meridian’s floor covering products currently available for next-day delivery to retailers in the Meridian distribution network. Meridian’s new search and navigation functions provide a more engaging user experience with detailed product information, imagery, and new social media functions allow consumers to share and interact across all major social media platforms. Meridian Flooring’s Inspiration Gallery and high-quality images fuel design ideas that are easily sharable with family and friends.

“As we evolve our in-house brand, delivering the ultimate user-friendly experience and growing a strong online presence remains a key initiative,” said said Danielle Fields, Floorco marketing director. “Our creative and technical teams collaborated to develop the digital product catalog centered around how consumers research floor covering and engage with technology.”

New functionality allows consumers to browse flooring products using common preferences such as color and design while also focusing on lifestyle and the performance needs of today’s diverse households. Once the consumer has reached the consideration and action stages, the site’s Retailer Locator directs them to qualified retailers in the area to complete their purchase.

“We know shoppers spend a majority of their time researching products online, even after several visits to independent retail stores,” Fields added. “Our new online catalog will help us better understand consumer preferences to continue simplifying the research process and expand our assortment of products based on market demand.”

Fields said Floorco has additional digital initiatives planned for 2018 to support its growing network of independent, brick-and-mortar retailers facing challenges in today’s technology-dependent economy.

“Expanding our website and digital efforts is essential to cultivate our Meridian brand,” said Nick La Forest, Floorco director of operations and technology. “Ultimately the goal is to increase sales and profitability for us and our retail customers. Today’s technology dependence has motivated us to reduce any friction across fundamental platforms to provide an easy, consistent shopping experience necessary for accomplishing ongoing brand awareness and profitability goals.”

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