Aspecta by Metroflor Forms Alliance with Spartan Surfaces
Norwalk, Conn. -- Aspecta by Metroflor has appointed Spartan Surfaces as its new distributor for New York City and Long Island, Washington, D.C., and the mid-Atlantic and Southeastern states, effective beginning 2018. The Bel Air, Md.–based sales and consulting group is well positioned to represent the flagship Aspecta contract LVT brand, said Paul Eanes, vice president of sales for Metroflor, when making the announcement.
“Spartan Surfaces’ unique business model places heavy focus on the contract market, ideally suiting them to carry the Aspecta brand,” said Eanes. “Selling and specifying Aspecta requires a highly technical, commercially-focused sales organization, and that is exactly what we have in Spartan Surfaces. To team up with such a powerful distributor-partner is a big win for both companies.”
Kevin Jablon, Spartan Surfaces president, added, “Aspecta works at a very high level in terms of quality, sustainability, and logistics. Because our primary customers are interior designers and specifiers, we are most excited about its product and design excellence. All of Aspecta’s over 200 SKUs are relevant for today’s needs.”
Jablon sees many cultural similarities between Spartan and Aspecta by Metroflor. “Our core values are the same: hard work and integrity. Employees come first and everyone has a voice. We look forward to embracing Aspecta into what we call the Spartan Experience: driven by passionate people building longstanding relationships through a collaborative approach, leading with innovative flooring designs, and creating successful experiences in everything we do.”
Eanes added, “With over 200 SKUs and more than 2 million square feet in stock at the Calhoun, Ga., facility, Aspecta by Metroflor is primed for the double-digit LVT contract sales growth in 2018 and beyond. With Spartan Surfaces now positioned to carry the Aspecta torch going forward, the future is indeed very bright for such a stellar commercial brand, which is terrific for all the key contract segments, including healthcare, education, corporate, retail, multi-family, hospitality and senior living.”