Bellera, the first collection to feature Shaw’s new Endurance high-performance fiber, will change everything about the way the industry—and consumers— feel about carpet. After extensive testing, the company assures that consumers and experts won’t be able to tell the difference between samples of Bellera carpet that are five years old and samples that are brand new.
All Bellera styles are also backed by Shaw’s No Surprises, Worry-free Warranty and boasts stain resistance and the waterproof protection, with the company’s patented R2X stain and soil treatment and its LifeGuard waterproof backing.
Bellera offers 13 new styles that collectively total 205 unique SKUs and feature solid textures, tonals, tweeds, loops and patterns.New Bellera styles include: Basic Rules: Solid Color Cut Pile (20 SKUs); Just A Hint I: Tonal Color Cut Pile (20 SKUs); Just A Hint II: Tonal Color Cut Pile (20 SKUs); Points of Color I: Multicolor Tweed Cut Pile (18 SKUs); Points of Color II: Multicolor Tweed Cut Pile (18 SKUs); Perpetual I: Multicolor Tweed Cut Pile (12 SKUs); Perpetual II: Multicolor Tweed Cut Pile (12 SKUs); Outside The Lines: Matte and Shiny Luster Patterned Cut Pile (12 SKUs); Clear Intentions: Rustic Nubby Loop (9 SKUs); Obvious Choice: Tree Bark Cut and Loop (16 SKUs); Make Your Mark: Distinct Natural Tip Shear Cut and Loop 916 SKUs); Diamonds Forever: Classic Geometric Cut and Loop (16 SKUs); and Lead The Way: Classic Herringbone Loop (16 SKUs). For more information, visit shawinc.com.