Toronto – Novalis Innovative Flooring announced that industry veteran Steve Ehrlich has joined its North American operations as vice president of sales and marketing. Ehrlich was most recently with Invista, where he directed new business activity for the Stainmaster brand in the hard surfaces flooring category. Prior to his post at Invista, Ehrlich has held executive positions with The Home Depot, where he was merchandiser for hard surfaces, and Hoboken Floors, where he held the position as senior vice president of sales and marketing and has an extensive background in all hard surface manufacturing and marketing.

“It is with great pleasure that I join Novalis!" Ehrlich said. "They are one of the most innovative companies in our industry and are well matched to my abilities. I consider it a privilege to join the high caliber team and am looking forward to adding my capabilities to the team!"

“We are extremely fortunate to find someone with Steve’s qualifications and industry knowledge to take our brand to the next level,” said John Wu, president and CEO for Novalis Innovative Flooring. “He understands the LVT category and that expertise will be a real asset to our customers as we continue to grow our residential business.”

Visit Novalis Innovative Flooring at Surfaces 2018 Booth 629.

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