Novalis Innovative Flooring will introduce its new patent-pending NovaShield enhanced protective coating at TISE 2018 as part of its Serenbe collection launch.

“In the competitive race to create a more enhanced protective coating for LVT, we took our time to get it right,” said Jim Kups, technical manager for Novalis North America. “We believe that with NovaShield, we’ve done just that.”

NovaShield has an enhanced antimicrobial agent, is fade-resistant, and scuff and scratch resistant. Novalis also says that NovaShield is not brittle and will not warp under extreme heat.

“We are introducing NovaShield as part of our new Serenbe collection launch, but eventually it will be offered across our entire product line,” said John Wu, president and CEO of Novalis.

Novalis will be showcasing NovaShield and Serenbe at booth #629 at TISE.

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