Obeetee introduces four themed collections that draw upon the finest weaving traditions to create on-trend designs, Hip Shop, Boho Shop, Found Rug, and Biophilia.

"Our on-trend designs present a diverse offering that will resonate with today's consumers and provide contemporary interpretations of the quality artisanship that they are seeking," said Rudra Chatterjee, Obeetee chairman.

Hip hop and rap music, the street, technology, geometry, the abstract, organic shapes, influences this resolutely modern collection, Hip Shop. Hip Shop isolates its design elements against simple, minimalistic backdrops with sparse use of color. Clean and crisp, the collection speaks luxury in expansive, yet whispered tones. Abraham and Thakore's Painted Memories design is a modern take on calligraphy for this collection.

Boho Shop celebrates the world’s move towards global citizenship. Textiles from every corner of the world--English florals, Native American weaves, Asian ikats, Moroccan Berbers, the handiwork of the Caucasus and more--are presented through the common, artistic language of design. The fusion of these textiles with on-trend colors, textures and ambiance makes for a collection that is as culturally rich as it is beautiful. The Saree and Block Print design from Abraham and Thakore brings the Indian textile tradition to this theme.

Inspired by the fragments of antique rugs, Found Rug is an homage to classic rug designs: Persian Tabriz, Turkish Oushaks, Caucasian Karabaghs and other time-honored weaves. The collection is divided into two distinct parts. One tells the story of age-old, sun-faded rugs and the other has the nuances of royalty and abundance. As a whole, the collection evokes bygone dynasties and culture woven together with the common threads of design.

Environmental awareness and quality of life are what drives Biophilia, a bold attempt to propagate this message in contemporary and textured designs in jute, hemp, organic cotton, and nettle. Inspired by stone formations like agate, bird feathers, flower tendrils, the evening rain, a cloudy sky, or reclaimed design, the collection infuses the core concepts of eco-conscious, biophilic design into our everyday lives.

For more information, visit www.obeetee.com.