Dalton, Ga. -- Emily Morrow Home expanded its range to all matters home-décor with the January launch of an online shopping site. A portion of the profits will go to the Kiker Morrow Finkell Foundation for Cancer Care, the non-profit Finkell established as a breast-cancer survivor.
Finkell believes the foundation of a design--no matter the function of the room--begins with its flooring. Twelve curated flooring styles are available from the easy-to-navigate electronic home-decor store. The site also offers American-made upholstered furniture and accent pillows from Aria along with lighting from Currey and Company, all selected and edited by Emily Morrow Finkell, Emily Morrow Home CEO and founder.
"The floor is your blank canvas and it determines every design decision you'll make once it's down," said Finkell. "The four-curated lifestyle furnishing collections we've launched augment our core business, which is American-made wood flooring."
The website speaks to four design lifestyles that Finkell identified as national trends: Refined Traditions, Coastal Luxe, Raw Beauty, and Rugged Industrial. The website caters to the trade and to consumers working directly with a designer or professional flooring installer with the intent of simplifying and streamlining the design, order, and installation process.
For more information, visit emilymorrowhome.com.