Dallas, Texas – Daltile, Marazzi and American Olean are launching new “Selling Made Simple” programs at Surfaces 2018.
The three brands are providing retailers with an exclusive good, better, best selling system that is tailored to the unique positioning of each individual brand.
“This is an effective approach to merchandising tile,” said April Wilson, director of brand marketing for Dal-Tile Corp.
For example, within the Daltile brand, the company has created three product tiers—Sapphire, Titanium and Titanium Black—that deliver on a “good, better, best”selling story. These tiers present distinct value propositions and highlight the advantages of tile. Daltile is featuring these product tiers in two new Selling Made Simple displays, making it easy to tell the value story for two of the most popular, on-trend products in the industry—wood-look and marble-look tile.
“The flooring purchase process can be daunting for a homeowner—from choosing the right material to deciding on the perfect style and color—all within the budget they have in mind,” Wilson said. “Our brands are simplifying this process—not only for homeowners, but also for our dealer partners who are guiding customers through the sale. As with everything we do, our ultimate goal is to help our retailers increase their sales.”
Visitors can see Daltile at booth #5603/#5821;Marazzi at booth #5613; and American Olean also at booth #5613.