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Breaking Flooring NewsFloor CoveringsResidential FlooringBusiness Insights

Armstrong Flooring Shifts Residential Marketing Strategy

Lancaster, Pa. -- Armstrong Flooring is empowering its distributors with increased responsibility for marketing, merchandising, and sales of its residential flooring products, and is focusing resources to drive growth with national retail and commercial customers.

“Since we launched Armstrong Flooring as an independent company in 2016, one of our core objectives has been winning with distribution—to grow sales and market share by rebuilding and leveraging our distributor relationships,” said Don Maier, Armstrong Flooring president and CEO. “We’ve made tremendous progress to further enhance these partnerships, and we are confident that we are working with distributors who can most effectively advance our growth strategy.”

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