Elk Grove Village E.J. Welch Hosts Prova Installation Training

Elk Grove Village, Ill. -- Wholesale flooring distributor EJ Welch recently hosted a training for Prova ceramic and stone installation accessories to introduce its Elk Grove Village sales team to the line. The full day training program, designed for sales professionals by M-D Pro, was used to educate and equip the E.J. Welch team with all of the technical information they required to start selling Prova products with confidence.

The training was led by M-D Pro’s Duane Farley, national sales manager and technical specialist for Canada, alongside Mark Albonetti, the Prova installation specialist for the U.S. A group of M-D Pro territory sales managers were also on site to support and answer any questions. The training consisted of a half day of theoretical product education and a half day of hands-on installations of the Prova shower systems. Even those who had never picked up a trowel before got their hands dirty and learned from an installer’s perspective. It ended with a written sales evaluation to test how much of the information was actually retained, and all associates passed with flying colors.