Boca Raton, Fla. -- Speciality tools and flooring products manufacturer Roberts has unveiled a new identity, complete with a new logo and a new packaging design. With locations throughout the world, generations of installers have grown up with Roberts. It has been 30 years since the logo has significantly changed.

“We thought it was important to pay tribute to the well-known Roberts globe so we pulled the globe out of the “R” and gave the iconic symbol more prominence. It instantly gave the logo a revitalized energy,” said Leslie Del Pozo, director of channel marketing.

Roberts officially launched the new logo and packaging for the U.S. and Canada at The International Surface Event (TISE) 2018. Along with the new design, 2018 will also bring new product launches, upgrades to current products, and customer sweepstakes.

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