Vancouver, Canada -- Quality Craft announced the appointment of Dave Bickel as its senior vice president of sales and marketing. The company’s commitment to strategically enhance and grow its leadership team with the addition of Bickel comes on the heels of welcoming Dennis Hale as its new president in May 2017.

“Our company continues to position itself for growth with the addition of Dave to our team,” said John Brice, CEO. “I’m confident in the combined vision Dennis and Dave possess that builds on our rich heritage in tool storage and flooring.”

Quality Craft said it continues to find success in being first to market with innovative ideas, adapting to new technology and responding to incoming trends. With more than 30 years of experience, coupled with extensive industry knowledge, manufacturing partnerships and a robust shipping network, Quality Craft said it works to ensure that its customers receive the best products at the best value.

“This is an exciting time for the Quality Craft team,” said Dennis Hale, president of Quality Craft. “Dave’s ability in growing sales and marketing teams, creating loyal customers and strategically generating revenue within our current and new customer base is core to the strategic direction of Quality Craft.”

In addition to his more than 20 years of sales and marketing experience including the home and building products industry, Bickel has a deeply defined history within the ecommerce space, developing the ecommerce business within his last three companies to record-breaking performances. Bickel has lead international sales and sales support teams with Evergreen, IDC Westinghouse, Newell Rubbermaid, and P&G. A graduate of the US Coast Guard Academy with a degree in management and general engineering, Bickel also earned an MBA from George Washington University.

For more information, visit www.qualitycraft.com.