San Francisco, Calif. -- Crossville recently announced its partnership as the exclusive tile supplier for the new Hotel Design Lab in San Francisco, Calif. An innovative collaboration in hospitality design, the Hotel Design Lab is a project of the Newport Beach office of Gensler. Hotel Design Lab features Crossville tile collections throughout vignettes in the 5,000-sq-ft space.

Hotel Design Lab is a collaborative space located in the heart of San Francisco’s design district providing members of the hospitality community a permanent place to gather for learning, networking, and building professional relationships. The lab's craftsmanship, innovation, and technology put the spotlight on the works of leading designers, manufacturers and artists through functional hotel vignettes. As the nature of hospitality evolves to include options far beyond traditional hotel environments, Hotel Design Lab features representations of modern lodging with a focus on designing these spaces for aesthetic appeal and high performance for commercial use.

“The hospitality industry is changing rapidly and dramatically with the increased popularity of new lodging alternatives such as short term rentals, hostels and boutique hotels,” said Melissa Marney, regional sales manager with Crossville. “No matter the nature of a hospitality space, great design is imperative. That’s why it's an honor to partner with Gensler in the Hotel Design Lab on this really innovative project. We're sparking new ideas with the people who make decisions about hospitality design."

Crossville tile selections featured in the design include: a fireplace surround and wall with Filo gauged porcelain tile; a boutique bath floor designed with Moonstruck collection; a boutique corner bath floor with Crossville’s Notorious collection; and a hostel upstairs bath vignette with gauged porcelain tile panels as well as the Argent and Virtue collections for the floor.

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