On the eve before Surfaces, the U.S. flooring industry’s biggest event, the National Floorcovering Alliance (NFA) hosts a specialty vendor showcase. The showcase gives NFA members the opportunity to discover and connect with a variety of suppliers who aren’t yet part of the group’s core list of suppliers.
“This forum is so much better than the big show,” said Kelly Taylor, president of Ambassador Floor Company in Chesterfield, Mo. “We are still in the people business, and it allows us to interact one on one. They get to know us and we get to know them. They get to meet with the owners and primary decision makers of 42 of the largest retailers in the country. It’s a great private forum.”