San Diego, Calif. -- DuChâteau has named Joseph Patterson as its new East Coast regional manager. In his new role, Patterson will oversee the company’s East Coast sales team, working with 11 territory managers as DuChâteau expands into new markets in the Eastern U.S.. He will be responsible for coaching, training and the developing new incentive programs to drive sales and increase market share in 19 states. Patterson is based in Atlanta, Ga., and reports to Todd Gates, DuChâteau’s vice president residential sales.

Patterson has 10 years of experience in the flooring industry. He joined DuChâteau in 2016 as a residential territory manager and established himself as key member of the sales team and top performer. Prior to joining DuChâteau, he was a regional sales manager for Armstrong Flooring, where he managed several direct reports and relationships with distributors in the greater Atlanta region, while driving sales in multiple flooring categories.

Gates said Patterson’s appointment is another crucial step as DuChâteau continues to build an elite sales team across the country. DuChâteau was the first regional flooring company to distribute its products nationwide through its own direct sales force. DuChateau started increasing production earlier this year based on growing interest in luxury vinyl products, including in major markets in the east.

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