Toronto, Ontario, Canada -- As part of its continued NovaFloor LVT growth, Novalis Innovative Flooring has established an Elite Dealer program for qualifying NovaFloor dealers. So far, over 300 dealers have met Elite Dealer status and the number is growing, according to Angie Alexander, national sales manager for NovaFloor.

“We believed the timing was right for the brand to start a program like this, in order to recognize and support the best of the best,” said Alexander. “These dealers are fully supporting the NovaFloor brand and we are supporting their efforts.”

To qualify as a NovaFloor Elite Dealer, dealers must display the complete NovaFloor LVT line, which includes the Abberly, Davidson, Birkdale, NovaCore, Lyndon, and Serenbe collections. Novalis is rolling out several Elite Dealer initiatives, including special pricing, display support, digital promotion support, and preferred designation on the website dealer locator. Dealers interested in becoming an Elite Dealer can contact their NovaFloor distributor for additional details.

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