The flooring contractor’s role in the construction chain has become more important than ever before, and Fuse Alliance is helping its members prepare for their ever-increasing responsibility.
“We feel this is a time of the rise of the contractor,” said Geoff Gordon, executive director of Fuse Alliance, speaking at the organization’s spring conference in New Orleans. “There was a time maybe 10 years ago where some manufacturers were like, ‘Contractors aren’t going to be that important—anybody can install carpet tile,’ but that certainly is not true today. If anything, our role in that chain has gotten bigger, because without us, it’s not flooring until it’s installed.”