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Aspecta Puts Spotlight on Biophilic Design in Website Redesign

Aspecta-Website-Biophilic
The new content-rich Biophilic Design features include a Biophilic Design page that defines the philosophy and explains how it enhances the indoor environment through benefits in health and wellbeing, productivity, morale, etc., along with in-depth information on all the biophilic elements and patterns.
May 11, 2018

Norwalk, Conn. -- Aspecta by Metroflor encourages architects, designers, and end users to take a deep dive into Biophilic Design as they visit the newly enhanced Aspecta Flooring website and explore how this emerging discipline is reflected in products throughout the entire Aspecta portfolio of commercial LVT floors.

At Metroflor, Biophilic design is not an afterthought. It is an integral approach, inherent to the company’s culture of supporting design that truly promotes wellness and fosters meaningful connections between people and nature. Leading by example, Metroflor is guiding the industry of Biophilic Design forward, inspiring designers to create environments for both human and ecological health and wellbeing.

Strong interest in the company’s ‘Biophilic Design and Resilient Flooring’ CEU motivated the integration of the Biophilic Design story and its influence upon its product design throughout the new Aspecta website.

The new content-rich Biophilic Design features include: a Biophilic Design page that defines the philosophy and explains how it enhances the indoor environment through benefits in health and wellbeing, productivity, morale, etc., along with in-depth information on all the biophilic elements and patterns; biophilic elements and patterns added to the product filter to search for products using biophilic criteria; an Aspecta product matrix that identifies which elements apply to each of Aspecta’s 200+ flooring products, with links to product pages, and a downloadable PDF for offline reference; and the ability to mouse over each Biophilic Design element and pattern for a brief description with link back to the Biophilic Design page for deeper content on individual Aspecta product pages.

A series of four short videos titled “Aspecta In the Studio” features Robert Langstaff, Aspecta director of design, who explores the specific Biophilic Design influences behind each of the three Aspecta One Ornamental motifs–Malta, Damask and Masquerade–along with an overview of how Biophilic Design has evolved his product design process.

For more information, visit www.aspectaflooring.com.

KEYWORDS: Aspecta e-commerce

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