New York, N.Y. -- Mohawk Group opened a new flagship location in the Fashion District of New York City that expresses the company's commitment to stylish and innovative floor coverings and also sustainable and wellness design.
Designed by Gensler, the 13,000-sq-ft showroom in Manhattan features an open layout that integrates distinctive company branding, inviting work and meeting spaces, and new display techniques to effectively showcase a revolving lineup of featured commercial flooring products based on Mohawk Group's latest collections. Mohawk Group's New York sales team will be based out of the showroom year-round.
Clean lines, biophilic design, ample natural lighting and a modern, yet comfortable aesthetic pay tribute to the showroom's setting in the heart of the city. Within the core of the installation, vignettes framed by black steel cubes invite customers to learn more about the inspiration behind Mohawk Group's highlighted collections. The cube concept manifests itself throughout the space, including the meeting rooms.
"This beautiful space showcases our commitment not only to a better customer experience, but also to the importance Mohawk places on corporate social responsibility and employee health and wellness," said George Bandy Jr., vice president of sustainability and commercial marketing. "Visitors and colleagues alike get to experience the aesthetic and biophilic merits of this breathtaking environment and leave feeling refreshed and inspired. Our desire to achieve multi-faceted certifications like WELL and LEED challenge us to do better every day, not just in product manufacturing, but in the way that we support our associates and customers as well."
Mohawk Group is currently seeking WELL and LEED certifications for the new showroom. To help achieve WELL certification, Mohawk Group is implementing specific employee-focused initiatives, including establishing indoor herb and plant gardens, and serving organic fruits, vegetables and healthy snacks, while also offering complimentary gym memberships to employees. As part of the LEED certification process, Mohawk Group specified daylight harvesting light sensors with energy efficient LED lighting, low-flow faucets, and products that were either Red List-free with a Declare Label or had an Environmental Product Declaration and/or Health Product Declaration.
For more information, visit www.mohawkgroup.com.