Marketing for Upcoming Cevisama Underway
Cevisama has launched the official marketing campaign for its forthcoming edition, which is set to run from January 28 to February 1, 2019. Having exceeded 800 exhibitors and 90,500 trade visitors last year, the Feria Valencia-based event is looking ahead to a fresh edition that will offer even more exhibition space. The show will offer a total of nine pavilions as the demand grows from companies in the ceramic tile and bathroom equipment industry.
Ceramic floor and wall coverings; frits, glazes and colours for ceramic tiles; bathroom equipment; fixing materials and tools for installing floor and wall tiles will all be on display, together with natural stone, at Cevisama 2019, an edition the organizers hope will bolster the sustained growth and enhanced international positioning the fair has achieved in recent years. Also taking place at the same time at Feria Valencia is the Espacio Cocina-SICI show, Spain’s foremost kitchen furniture and equipment event. Complementing Cevisama and sharing routes to market and visitor profiles with the tile fair.
As was agreed during the latest meeting of Cevisama’s organizing committee, developing the fair’s international profile in terms of both supply and demand will continue to be central to its strategy. Organizers have already set ambitious promotional campaigns in motion in Spain and the main foreign markets, including Europe, the U.S. and Canada, plus Eastern Europe and Russia, the Middle East and North Africa.
Cevisama organizers are in the process of closing deals with the major associations of distributors in a number of countries, designed to ensure that they attend the fair. They are also negotiating with associations of interior designers, architects and planners, a profile of visitors linked to the Contract sector, which is increasingly important for manufacturers of ceramic tiles and bathrooms.
For more information, visit cevisama.feriavalencia.com.