Orange, Calif. -- MSI’s augmented reality tool is now available on the company’s recently modernized website. With a few clicks or taps, the tool allows users to see any of MSI’s flooring products on the floor of their choice.
“Technologies like AR are quickly becoming an integral part of the consumer buying cycle,” said Rup Shah, president of MSI. “With the release of MSI’s AR Tool, we’re giving consumers the unique opportunity to engage with MSI products on a personal level, from the convenience of their mobile device. During beta testing, user response was literally jaw-dropping—consumers couldn’t believe the quality and speed of the rendering. We’re incredibly excited to take the customer experience to entirely new heights with the help of AR technology.”